10 Common Things on What Does a Copywriter Do
What does a copywriter do? Well, if you ask copywriters themselves, they can tell you many things about the tasks that they do. Basically, we know that copywriters do create ads, banners, articles, and even just simple lines for the purpose of selling anything that businesses will want to sell. To be called a copywriter is a prestige but there are different suggestions with this profession. There are writers who occasionally create promotional articles from time to time and call themselves copywriters and there are the professional writers who don't even know they are effective copywriters themselves.
In this article, we have collected concepts and ideas from many copywriters and made them explain the meaning of their professions and the details of their jobs. So below are some of the most common things on what copywriters do.
Write for companies advertising and marketing copies. Because every commercial business needs to attract and bring in clients, all businesses will need the service of the copywriters to write for them various printed promotional materials. These materials can include brochures, ads, circulars, catalogs, fliers, labels, post cards, packaging, sales letters or even writing direct emails to potential clients.
Writing public relations materials. Copywriters are also capable of writing communication letters to different media organizations like newspapers, television and radio stations to spread awareness to the public about the product the companies produce in the form of advertisements, news releases, product updates, and featured products.
Writing technical materials about scientific and industrial products. Not all copywriters can write what other copywriters can create. Sometimes there are areas where technical knowhow is needed in order to promote a product that has some technical features in it. Such technical fields include computer programming, engineering, architecture and other science topics which can only be written by copywriters who have special background in these fields.
Write speeches for company executives and politicians. At some points, there will be the need for copywriters to write speeches for business executives. With the politicians, they want people to trust their projects and programs and want copywriters to write about these in order that the best points are included and well tackled.
Editors for companies' copywriters. The best copywriters are also tasked to edit and enhance other copywriters' materials so they serve as editors for copywriters. Their jobs include copy editing, indexing, content editing, checking the facts, researching, and production editing. They can also be tasked to proofread textbooks, business communications and materials for publishing.
Writing broadcast copy and audiovisual materials. Copywriters do also write presentation and educational materials that are used for recruiting, training, fundraising, business seminars and many other materials that organizations will need. In this aspect, the copywriters' jobs include writing scripts for radio and television stations and creating video scripts. They can also be tasked in finding voice talents and actors, searching for suitable production sites, in charge of recording audios and in editing the final output.
Copywriters as ghostwriters. What does a copywriter do to produce materials that the company he works for can claim it as its own? He does the ghostwriting, of course. Ghostwriting is writing articles, e-books or books for other people which they can claim as theirs as long as payments for the materials are provided to the ghostwriters. There are copywriters that are very good in ghostwriting especially if they are familiar with the products, subject matter and have technical background about the subjects the businesses wanted to write about.
Creating online copies. As the internet is occupying the realm of the business world, online copywriters have tasks that include email marketing, maintaining websites and online sales pages. They also get to be in-charge in monitoring auto-responder systems, creating banner ads, video and podcasts scripts and many other tasks that the copywriters can do at home or in their own private offices. However, since copywriters rely on search engines to help people find contents they want, they must be skilled in search engine optimization (SEO) to be able to create materials that can put their work on top of the search engine pages.
Writing grants for fundraising campaigns. Groups or organizations who want to receive funds from the government and private entrepreneurs usually need the services of copywriters. Copywriters, however, must have full knowledge and experience about the programs that the organizations are asking funds for. In this case, payment for copywriters is based on commissions.
Writing collateral materials. Collateral materials are the materials that are not actually included among the corporate brochures, booklets, annual reports, business letters and newsletters the companies produce. However, they can serve as secondary marketing materials when copywriters need to get their information to when writing materials for the businesses.
What You Need to Know about Copywriting
Copywriting is basically the term used in referring to the process of writing the text that publicize a business, person, an idea or an opinion. A copy may be used on its own, such as a script for a television or radio advertisement, or in conjunction with other kinds of media as in the text for websites and promotional materials. The main purpose of copywriting is to create text that would persuade an audience to act by patronizing a particular product, service or viewpoint. Copywriting may also be used to sway an audience from a certain notion, or belief.
What Are Examples of Copywriting?
People encounter products of copywriting everyday through slogans, mail advertisements, jingle lyrics, website content, commercial scripts headlines, taglines, press releases or other text that are used in marketing and advertising. Copywriting can be manifested in billboards, print ads, catalogs, brochures, websites, letters, email, post cards, commercials and other forms of advertising media.
Where is Copywriting Done?
Copywriting is usually done in retail stores, advertising companies and marketing firms in a metropolitan area. The copywriting work environment is one characterized with hectic schedules that requires its workers to perform their tasks creatively under pressure. Marketing and advertising is notorious for its fast-paced nature where crises are already considered a normal occurrence. Copywriting is typified by successive assignment with immediate deadlines everyday and constant calls for eleventh-hour revisions. Copywriting is therefore a field for the dynamic, creative and bold.
How Rewarding is Copywriting?
Copywriters usually start off as assistants who earn as much as $30,000 to $35,000 a year, gradually increasing to around $40,000 once they become really adept into copywriting. Eventually they can be promoted to senior positions, earning about $100,000 and then to copywriting chief, earning around $125,000. Copywriters may also ultimately become creative director, earning as much as $200,000 a year.
Copywriting usually requires a minimum of 40 hours of work a week with expected overtime during peak seasons and important occasions. Overtime if of course compensated correspondingly. Copywriting requirement of firms usually increase in certain occasions such as the holidays for department stores and during large advertising campaigns for advertising firms.
There are usually many benefits included in the compensation package for copywriting. Profit-sharing is increasingly becoming a popular practice among firms. Copywriters are also given benefits like paid holidays or vacations, health care, hospitalization, life insurance and retirement. As such copywriting can be considered to be quite a rewarding job.
What are the Qualifications for Copywriting?
Copywriting requires a lot of creativity and the skill of putting great ideas into paper in very stylish and effective ways. Copywriting also requires a good understanding of layout and typography as visuals are yet another essential part of advertising and marketing.
Most retail and advertising firms require copywriting applicants to have a solid credentials in the field, with preference to those who have worked for at least three years in the business or a related trade. While copywriting is usually not found as a degree of concentration in most colleges and universities, a lot of copywriters take degrees in liberal arts, business management, marketing and communications. Copywriting also benefit from creative writing and thus there is a good number of copywriters coming from a creative writing and literature background.
Copywriting necessitates a good combination of solid formal education with a good writing experience. A lot of people who end up in copywriting have had not only degrees in business or communications but also experience writing in their community or school publications. Companies usually ask their copywriting applicants to submit sample essays and articles, especially published ones.
Are there Advancement Opportunities in Copywriting?
Copywriting offers a lot of room for growth and development. In department and retail stores copywriters can become copywriting chief or fashion coordinator, and then division manager or chief of advertising. In advertising firms, a copywriter may work his or her way up as a copy supervisor, then copywriting chief, then account executive, and finally creative director. Copywriting can indeed be fulfilling for those who are determined.
Copywriting can be a good career to take for those who have the right skills and interest. It is an essential component of marketing and advertising and is thus a potentially endless mine of opportunities.