Internet Marketing and Blogging - 5 Reasons Why You Should Do It
When the concept of blogging first appeared on the internet marketing scene in the late 1990's, it was used simply as a way for people to comment on an existing website or page. It was the opportunity for subscribers and readers to post opinions on a whole variety of subjects in which they were interested in.
However, what started out as simply the odd sentence or two, has quickly evolved into page after page of personal take on just about anything and everything, and as blogging continues to evolve at a steadily increasing rate, online advertising and internet marketing has really exploded it's potential.
So what follows are 5 simple reasons why blogging should be used as an essential internet marketing tool.
1. Blogging CAN be FREE.
With the onset of free blogging platforms such as Blogger and WordPress, a Blog is not only very easy to set-up, (No HTML or PHP knowledge is required)but it can be done with no monetary cost. Plus with all of the different themes and plug-ins which are now available anybody can design a very professional looking blog in a very short time.
2. Blogging is Very Simple.
If you can write an email, you can start a blog. It REALLY IS that simple. Gone are the dark days when it would take months and months of HTML or PHP learning, before you could even think about starting a Website. No initial skills are necessary.
If you can read and type, you can set-up a blog. If you can click and point a mouse, you can set-up a blog. It's like having a virtual piece of paper, on which you can jot down your ideas, your experiences, and your knowledge. If you have a computer (PC, Laptop, Tablet or Smartphone) and an internet connection you can start blogging.
3. Blogging Helps to Build Your Internet Marketing Credibility.
Blogging on a regular basis is the key to building your online presence. As you continue to blog about your every day experiences, and convey your knowledge on a particular subject or market, your readers will soon come to regard you as an expert, which will keep them coming back for more.
As a consequence, more readers will visit your Blog and more Bloggers will link to your posts, and that will mean the opportunity to advertise, whether that means as an affiliate, or advertising your own products, more traffic then equals more revenue. Eventually keeping your content value to a high quality and driving traffic to your Blog will allow you to generate a substantial income, and as your expertise grows the opportunity to enter into joint ventures with other internet marketers will present itself as well.
4. Blogging Increases Your Market Share.
Unless you simply Blog for interest or for fun, I am guessing that you might just be interested in earning some money with your blog. Internet marketing and Blogging is a great mix with which you can do this, but first you need to understand how you can get your Blog noticed. So here are a few pointers as to how you can do this quickly and efficiently:
-Your e-mail signature.
Every time you send an email, no matter what it is about, make sure you include a link to your Blog in your email signature. Most email systems will allow you to set this up quite easily, and this is a great way to have your blog noticed.
-Understand Your Readers and Subscribers.
There are Blogging tools available which will allow you conduct regular surveys on your blog for your readers, in order for you to gain a better understanding of their needs and wants. This will then give you the information you need to provide this within your regular postings.
Ask for feedback on a post, ad links, or a product you have used. Again there are tools you can use to do this depending on which platform you choose to blog with.
-Join a Blog Network.
By joining a Blog network, that is a network of blogs all sharing the same subject matter, and regularly posting comments, you will not only get your blog noticed, but will also gain some highly relevant back links which you need for the search engines to rank your blog highly. The authority this gives is paramount to the authority which is then assumed by the likes of Google and Yahoo.
You will find as well that your readers and subscribers will assume your credibility is
good when they can link you to other blogs and information about your particular niche. In the internet marketing world the more bloggers the better.
-Use an RSS Feed.
RSS is probably one of the fastest growing technologies on the Internet today. As such, having an RSS feed to your blog is of major importance, as it allows your readers and subscribers to be updated automatically whenever you add new content. Again, most blogging platforms will provide you with simple instructions or plug-ins to allow you to easily do this.
-Don't Forget Social Media.
Blogging is part of Web 2.0 Technology, which means you can integrate with Social Media almost seamlessly. So adding Social share buttons to your Blog is also something which you must do if you want your readers to share your content easily. So Facebook, Twitter and YouTube (amongst the many others) can be utilised to the max.
5. Blogging is Superbly Authentic.
There is simply nothing better than a Blog to provide you with the credibility you need to succeed online. In this day and age where advertising saturates our lives, Blogging with real people talking about everyday experiences, is a welcome and natural way for you to get your information out there.
Blogging Tips For Beginners: Blog Daily.
The old saying goes "practice makes perfect" and this is certainly the case when you start to write a blog. One thing you need to be aware when you first start out is that, chances are, (if you're not an already established writer) your first few blogs will not be that great. However the more blogs you write, the better you will become.
So the first blogging tip for beginners to follow is to blog daily as this will not just improve the overall quality of your blogs, but will also help your them to rank quicker within the search engines.
Blogging Tips for Beginners: Be Yourself
The second blogging tip for beginners to remember it to blog in your own individual style. There is always the temptation to copy the style of other bloggers that you may enjoy reading, but doing this will result in you failing to make that all important connection with your reader. After all, one of the true keys to successful blogging is to write in your own individual style, using your own unique content. Readers tend to follow blogs because they prefer the more personal style and content that they contain.
If you're struggling about what to write about, why not write a review about a YouTube video that you enjoyed, or write about a news item that interests you or you could even write about a hobby or interest such as cooking or football, as chances are, there are hundreds of other people who will also share your love of that too. You could even create a blogging tips site to provide an opportunity for others to interact with you on a given topic.
Blogging Tips For Beginners: What Are The Best Blogging Sites To Use?
It's all very well deciding to start a blog but often the trickiest bit can be deciding how and where to publish your blog especially if you're a complete "newbie" to blogging.
So what are the best blogging sites for you to use to get started?
The temptation is to use the free blogging sites... after all you can then publish your blogs for free and to be honest there are some great free blogging sites out there that you can use.
However, it is important to remember that free blogging sites make their money from advertisers who pay to promote their products or services on their sites. With this in mind, there is therefore a strong chance that your blog won't even get read if the reader's eye is distracted to the advertiser's promotion instead... resulting in the readers clicking on the advertiser's website instead of reading your blog.
So maybe not a great move for anyone wanting to actually get their blog read, especially if you're writing blogs to make money.
Another downside to using free blogging sites is that you will be restricted with the overall layout of your blog and will not be able to customise it as your own.
So what other alternatives are there?
The best blogging tip that I could offer beginners is to choose a blogging platform that is easy to use and is affordable. Some sites like WordPress offer a cheap and easy way to publish a blog and are extremely popular, but even these sites can sometimes be a little complicated for beginners,especially when it comes to using additional plug ins etc.
My advice would be to shop around as there are other low cost blogging platforms that offer businesses and individuals alike, the opportunity to use a high ranking blog that can be customised to your own requirements.
Some of these blogs, even offer 100% affiliate commissions for any new members that you also sign up for blogging, so it is well worth looking into these types of blogging opportunities.